definitiiv
Every name
should tell a story
whether obvious
or subtle
Who’s your target customer?
Knowing your target customer, and speaking their language is critical
What qualities do you want to project?
User perception of your unique qualities will define & differentiate your value in the marketplace
What emotion do you want to evoke?
Efficiency? Quality? Tailored Service?
What does your name and product represent?
🇨🇦 Proudly Canadian
© Copyright 2025. All Rights Reserved.
definitiiv
Every name should tell a story
whether obvious or subtle
Who’s your target customer?
Knowing your target customer, and speaking their language is critical
What qualities do you want to project?
User perception of your unique qualities will define & differentiate your value in the marketplace
What emotion do you want to evoke?
Efficiency? Quality? Tailored Service?
What does your name and product represent?
🇨🇦 Proudly Canadian
© Copyright 2025. All Rights Reserved.
definitiiv
Every name should tell a story
whether obvious or subtle
Who’s your target customer?
Knowing your target customer, and speaking their language is critical
What qualities do you want to project?
User perception of your unique qualities will define & differentiate your value in the marketplace
What emotion do you want to evoke?
Efficiency? Quality? Tailored Service?
What does your name and product represent?
🇨🇦 Proudly Canadian
© Copyright 2025. All Rights Reserved.